张洁.一种基于O&D市场的宽体客机衍生机型座级航程确定的方法研究[J].民用飞机设计与研究,2017,(4):25-
一种基于O&D市场的宽体客机衍生机型座级航程确定的方法研究
Payload and Range Definition Method of Wide Body Passenger Derivative Aircraft Based on O&D Market
  
DOI:
中文关键词:O&D市场  宽体客机  座级  航程  衍生机型
英文关键词:O&D market  wide body passenger aircraft  payload  range  derivative aircraft
基金项目:
作者单位
张洁 上海飞机设计研究院上海 201210 
中文摘要:以STP(Segmentation,Targeting,Positioning,简称STP)战略为指导,结合O&D(Origin & Destination,简称O&D)市场需求和制造商供给能力,从市场细分和定位、目标市场选择,尝试为宽体客机衍生机型座级航程分析提供一种不同的角度,探索一种确定座级航程的方法,并以280座宽体客机加长型为例验证该方法的可操作性。
英文摘要:Guided by STP (Segmentation,Targeting,Positioning) strategy, this article combines the O&D market demand with manufacturer supply capacity, and provides a different perspective of payload and range analysis of wide body passenger derivative aircraft from the aspects of market segmentation, market orientation and market targeting. This article tries to explore a payload and range definition method, and proves the operability with extended version of 280 seat wide body passenger aircraft.
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