杨李.基于客户价值的宽体客机典型航线选择[J].民用飞机设计与研究,2017,(4):20-
基于客户价值的宽体客机典型航线选择
Typical Routes Selection for Wide Body Civil Aircraft Based on the Customer Value
  
DOI:
中文关键词:宽体客机  客户价值  典型航线  市场需求  性能需求
英文关键词:wide body aircraft  customer value  typical route  market demand  performance requirement
基金项目:
作者单位
杨李 上海飞机设计研究院,上海 201210 
中文摘要:从民机制造商的角度,阐述了客户价值的理念,并以此为指导开展宽体客机典型航线选择的研究。从市场需求和性能需求两个方面深入分析航空公司选择宽体客机进行市场开拓的影响因素,并结合昆明至巴黎典型航线案例进行了说明。
英文摘要:This paper expounds the concept of customer value from the perspective of civil aircraft manufacturer, and takes it as a guide to carry out the study of typical route selection of wide body aircraft. The paper studies the factors that influence the airlines’ market development with wide body aircraft from the aspects of market demands and performance requirements, and illustrates as an example with the typical route Kunming to Paris.
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